How YOU Can Help

Help us show support in one of two ways:

1. Buy In-Store: From May 1 - September 18, 2024, $2 from every SimplyProtein 4 pack Crispy Bars sold in-store at Sobeys, Safeway, or Thrifty Foods or through Voila online grocery service will be donated to Crohn’s and Colitis Canada, up to maximum of $50,000 CAD.*

2. Matching Program: From May 1 - September 18, 2024, SimplyProtein will be matching every monetary donation made here, which will go to Crohn’s and Colitis Canada, up to a maximum of $50,000 CAD.*

How Your Donation Helps

Your support will go towards funding groundbreaking research into the causes, treatments and potential cures for IBD through Crohn's and Colitis Canada's impact-driven research program. It will help Crohn's and Colitis Canada provide support for individuals affected by IBD through education, information, peer support, and digital health tools.

About SimplyProtein Wellness Crew

At SimplyProtein, we believe in giving back to our community. In 2024, we created a “Wellness Crew” that works to support key initiatives that help benefit our communities, consumers, retail partners, and our planet. The Wellness Crew strives to engage, enrich, and empower the community by giving back in thoughtful and meaningful ways.

"At SimplyProtein, our mission is deeply woven into the fabric of who we are as a company. With practicality and purpose, we utilize our resources and reach to promote better nutrition for all. As a Certified B Corp, we prioritize sustainability and do what we can to protect the planet. And we stand firm on our desire to support the community, through our commitment to initiatives like this. We invite you to join us in our mission to 'Raise the Bar for Good,' making a meaningful impact together." – Michael Lines (CEO of SimplyProtein)

Giving back to our community is intrinsically embedded in our company, our cultural DNA, and our mission: “At SimplyProtein, we nourish people as if they are family, Support the community like they are old friends, And take care of the planet like it is our backyard.”

Our partnership with Crohn’s and Colitis Canada marks our Wellness Crew’s first major initiative to give back to our communities. In speaking with the charity, we gained a deep understanding of the high number of Canadians that suffer from Crohn’s disease and ulcerative colitis, and we know that it is not talked about nearly enough. Unlike many other charitable organizations, Crohn’s & Colitis Canada is not as well known and does not receive the wealth of support that some other charities receive. This is why we want to put our work and our brand behind trying to help them overcome some of their challenges and drive awareness to this disease that at times can be debilitating. With this campaign, we want to encourage people to start having open and honest conversations and help to eliminate the harmful stigma sometimes associated with IBD.

About Crohn's & Colitis Canada

Crohn's disease and ulcerative colitis (IBD) affect the body's ability to digest food, absorb nutrition, and eliminate waste in a healthy manner. The exact cause of Crohn's disease and ulcerative colitis (IBD) remains unknown, and as a result, there is no cure for these diseases.

“Partnerships like these can change the course of Crohn's disease and ulcerative colitis for 322,000 Canadians and their families who face these diseases every day. The commitment from SimplyProtein will make a difference in funding groundbreaking and world-class research into treatments, diagnosis, prevention, and ultimately a cure, and enable Crohn's and Colitis Canada to provide the community with vital education, information, and support.” - Crohn's & Colitis Canada

Through accelerating research, boosting awareness of IBD, and driving system change, Crohn’s and Colitis Canada aspires to cure Crohn’s disease and ulcerative colitis and to improve the quality of life of everyone affected.

Find a Participating Retailer Near You

*While quantities last, individual store participation may be subject to change.

If you have any questions, please feel free to reach out to us at

*From May 1, 2024 to September 18, 2024 (a) $2 CAD from every SimplyProtein 4-pack Crispy Bars sold in-store at Sobeys, Safeway, or Thrifty Foods or through Voila online grocery service in Canada, up to the maximum amount of $50,000 CAD, will be donated by Wellness Natural Inc. to Crohn’s and Colitis Canada (for certainty, bars sold through other online delivery or pickup channels are not eligible), and (b) each monetary donation provided for the campaign via the link above will be matched by Wellness Natural Inc. and donated to Crohn’s and Colitis Canada, up to the maximum amount of $50,000 CAD (for a total campaign maximum donation of up to $100,000 CAD). For more information about Crohn’s and Colitis Canada, visit