Simple, from the Start.

Every good relationship starts with a healthy introduction.

Our History

Life is busy and you like to keep things simple – and so do we. Our founder, Cathy, was looking for snacks with a short list of clean ingredients that would give her everything she needed (like lots of protein) and nothing she didn’t (like lots of sugar)!

When she couldn’t find anything, she started SimplyProtein®. Over 15 years later we’ve stayed true to what was most important to Cathy, snacks that work for you.

Function Meets Flavour

Since the beginning, SimplyProtein® has been about bringing together great taste and nutrition. All of our snacks are gluten free and contain no artificial flavours or artificial sweeteners.

From humble beginnings, we grew to a full range of great-tasting, nutritious products including: bars, chips, and our newest addition, protein cookies. We hope you love them as much as we do and would love to hear from you!

About Our Products

All of our SimplyProtein® products are gluten free, certified kosher, and, with the exception of our whey bars, are plant based, vegan*, dairy free and certified non-GMO. Our SimplyProtein® kids bars and whey bars are crafted in a facility that is certified peanut and nut free. Curious to know more? We’ve got you covered. *Vegan note: BBQ chips contain yeast extract, which some vegans may not consider suitable for a vegan lifestyle.

Gluten Free

Gluten Free

All SimplyProtein® products

We don’t tolerate gluten, and you don’t have to either! Gluten is the general name for proteins found in wheat, rye, barley and triticale (a wheat/rye hybrid) which also sometimes contaminates oats during harvesting. Products that don’t contain these grains are typically called gluten free. Many people find that they feel better when they reduce their exposure to gluten-containing products, and a small percentage of the population has Celiac disease, an allergy to these proteins.

Plant Based

Plant Based

SimplyProtein® Bars, Nut & Fruit Bars, Chips, Protein Cookies and Kids Bars

Products that don’t contain any animal products (meat, fish, eggs, dairy) are classified as plant based. A diet consisting mostly of plants, especially vegetables, fruits, legumes, nuts and seeds, is generally considered better for long-term health and more sustainable for our planet.

Vegan

Vegan

SimplyProtein® Bars, Nut & Fruit Bars, Chips*, Protein Cookies and Kids Bars

You don’t have to be vegan to love our products, but you can be. Veganism is a form of vegetarianism, where individuals avoid consumption of dairy, eggs, and honey in addition to animal products like meat, fish, shellfish and insects. Other forms include Ovo-vegetarianism (vegan plus eggs), Lacto-vegetarianism (vegan plus dairy products) and Lacto-ovo-vegetarianism (vegan plus dairy and egg products).
*Note: our BBQ chips contain yeast extract, which some vegans may not consider suitable for a vegan lifestyle.

Kosher

Kosher

All SimplyProtein® products

All SimplyProtein® snacks are certified kosher; however different products have different certifying bodies. We recommend that anyone following a kosher diet always look for the specific kosher symbol on our packaging.

More Information >
Non-GMO Project Verified

Non-GMO Project Verified

SimplyProtein® Bars, Nut & Fruit Bars, Chips, Protein Cookies and Kids Bars

The Non-GMO Project is a trusted third-party verification service for GMO avoidance. Most SimplyProtein® products are Non-GMO Project verified so they do not contain genetically engineered organisms. Genetically modified organisms are often used to withstand herbicide application or produce their own pest resistance. Dairy cows in North America are typically fed a diet of GMO products so our whey products are the exception here.

Peanut & Nut Free

Peanut & Nut Free

SimplyProtein® Kids Bars and SimplyProtein® Whey Bars

Bring’em to school, or work or play. Peanut (a legume) and tree nut allergies are some of the most common food allergies. If you have kids in school, you’re probably already aware that these ingredients are commonly restricted on school property. Our kids bars and whey bars are produced in a facility that is certified peanut and tree nut free.

Dairy Free

Dairy Free

SimplyProtein® Bars, Nut & Fruit Bars, Chips, Protein Cookies and Kids Bars

No dairy? No problem! Moo-mentous options abound! Whether you’re allergic to milk proteins, lactose intolerant, vegan or cutting back on your dairy consumption you can be assured that SimplyProtein® products (with the exception of our whey bars), are dairy free.

Wellness Experts

Abbey Sharp

Registered Dietitian (RD), food writer and blogger, award-winning cookbook author, TV and radio personality, new mom, and the founder of Abbey’s Kitchen Inc.

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1.800.547.5790

Simply Good Foods Canada, Inc.
(Formerly known as Wellness Foods Inc.)
355 Adelaide St. West, Ground Floor
Toronto, ON, M5V 1S2

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Simply Good Foods Canada, Inc.
(Formerly known as Wellness Foods Inc.)
355 Adelaide St. West, Ground Floor
Toronto, ON, M5V 1S2